Business France

Business France is the French national agency supporting the international development of the French economy.

Founded on 1st January 2015, Business France is the result of the merger between UBIFRANCE (the French Agency for international business development) and the Invest in France Agency.

Located in 62 countries, Business France employs 1 500 personnel. As part of its missions, Business France works closely with a network of public and private sector partners, in France and abroad.

In East Africa, Business France covers 6 markets : Kenya, Tanzania, Uganda, Rwanda, Ethiopia and Djibouti.

Missions of Business France

Business France has 3 key missions :
Supporting French companies to export
Facilitating international investment in France
Promoting the attractiveness and economic image of France, its businesses and its territories

Supporting exports in Tanzania :
Trade advisers from Business France inform, advise and support French companies willing to develop profitable businesses in Tanzania, by offering :

  • Market Research
  • Information on market access conditions
  • Identification of business partners (importers, distributors, agents, customers…)
  • BtoB meetings
  • Export events (business forums…)
  • Legal and regulatory advisory
  • Monitoring of international tenders

Facilitating international investment in France :
Mission realized in collaboration with the Embassy of France in Tanzania and the French Treasury :

  • In-depth business interviews with potential investors in Tanzania
  • Sourcing of investment projects in France tailored to the needs of the investor
  • Personalized advice on investments in France :
    -  Type of investments : creation or expansion, industrial or technological partnership, financial investment/acquisition
    -  fiscal, legislative and regulatory framework
    -  public financing, national and regional incentives
    -  practical advice on locations
    -  cost analysis
    -  relationship with national and local institutions
  • Accompanying investors in France

Promoting the economic image of France :
Communication campaigns on the image of France, its companies and its territories through networks of influencers
Deployment of promotional campaigns, such as « Créative France » and « The French Tech »

Contact details

Mr. Xavier Chatte-Ruols
Regional Director for East Africa (Kenya, Ethiopia, Uganda, Tanzania, Rwanda, Djibouti)
Tel. : +254 (0)20 760 55 81
Email :

Mr. Amaury de Bar de la Garde
Business France’s Delegate in Tanzania (based in Dar es Salaam)
Tél. : +255 (0)22 219 8856
Mob. : +255 (0)746 495 713
Email :

Dernière modification : 29/01/2019

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